Terms of Use

Auto-renewal notice. The Architention Service is offered on a subscription basis that renews automatically until cancelled. To avoid further charges, you must cancel no later than 24 hours before the end of the then-current paid period.

Limitation of liability. Section 10 contains warranty disclaimers and limitations of liability. Please read it carefully.

1. Acceptance

These Terms of Use (the "Agreement") form a binding agreement between you, as a user of architention.com and the Architention Service, and Individual Entrepreneur Davit Poghosyan (the "Operator", "we", "us"), registered at Republic of Armenia, Yerevan, Erebuni district, V. Achemyan str. 64, apt./office 0005. By using the Service you acknowledge that you have read, understood and agree to be bound by these Terms. If you disagree, discontinue use of the Service.

All referenced policies, including the Privacy Policy, Subscription Policy, Billing Terms, Cancellation Policy and Refund Policy (the "Ancillary Policies"), are incorporated into this Agreement by reference.

2. Service

Architention is a SaaS platform for social media content analytics, primarily focused on Instagram Reels: search, account tracking, reach analytics, AI video and profile analysis, and content ideation tools. The exact feature set may evolve; we may add, change or remove features at our discretion while preserving the quality of your paid subscription.

3. Accounts

3.1. Eligibility. You must be at least 18 years old (or the age of majority in your jurisdiction, if higher) and have legal capacity to enter binding contracts.

3.2. Registration. A valid email is required. We may offer login through third-party identity providers (e.g. Google).

3.3. Security. You are responsible for safeguarding your credentials and for all activity under your account. Notify us immediately of any unauthorised access. You may not share, sell or rent your account to third parties.

4. Subscription, Payment and Refunds

4.1. Subscription and auto-renewal. The Service is provided under a paid subscription that renews automatically until cancelled. By subscribing, you authorise us and our payment processors to charge the applicable fees to your payment method at the beginning of each billing period until cancellation.

4.2. Term and pricing. The length and price of each subscription are disclosed at checkout. Promotional rates, unless stated otherwise, renew at the full price at the end of the promotional period.

4.3. Payment method. You authorise recurring charges to your chosen payment method. Fees and conversion rates of your payment provider may apply.

4.4. Cancellation. Cancellation rules are described in the Cancellation Policy. We may suspend or terminate a subscription for breach of the Agreement or non-payment.

4.5. Refunds. Refunds are governed by the Refund Policy and the Subscription Policy. Subscription fees are generally non-refundable, except as expressly provided by those policies or applicable law. EU/EEA users benefit from a statutory 14-day right of withdrawal as described therein.

5. User Obligations

5.1. Representations. You represent that you: (a) are capable of entering into this Agreement; (b) are not subject to sanctions; (c) will use the Service in accordance with applicable law and this Agreement.

5.2. Prohibited conduct. Without limitation, you shall not:

• create duplicate accounts or impersonate others;
• infringe third-party intellectual property rights;
• interfere with the Service, overload infrastructure or circumvent technical limits and rate limits;
• transmit malicious code or run security scans without written permission;
• scrape or collect third-party data beyond the Service's intended features;
• decompile, modify or reverse-engineer any part of the Service;
• use the Service to build a competing product or for unlawful purposes;
• resell or provide access to third parties without written consent;
• use the Service from jurisdictions where its provision is prohibited by applicable law.

6. Electronic Communications

You consent to receive electronic communications regarding the Agreement and the Service by email and in the Service interface. Such messages have the same legal effect as written notices. You may opt out of marketing communications in account settings or via the "unsubscribe" link.

7. User Content

7.1. Ownership. Content you upload to the Service (links, comments, queries, settings, etc.) belongs to you. You represent that you have the rights to submit such content.

7.2. Licence. To the extent permitted by law, you grant us a worldwide, royalty-free, sublicensable licence to use such content solely for the purpose of providing and improving the Service. This licence terminates when the corresponding content is deleted (subject to technical propagation periods).

8. Suspension and Termination

We may block or terminate your account, cancel a subscription and/or discontinue the Service in whole or in part at any time, with or without notice, for any lawful reason — in particular for breach of the Agreement, non-payment, security risk or prolonged inactivity. After deletion, your data is removed (subject to reasonable archival retention); provisions intended by their nature to survive shall survive.

9. Intellectual Property

All Service materials — brand, logos, interfaces, code, design, documentation — belong to the Operator or its licensors and are protected by applicable law. You are granted a revocable, non-exclusive, non-transferable licence to use the Service for its intended purpose within an active subscription. All other rights are reserved.

10. Disclaimer of Warranties

To the maximum extent permitted by applicable law, the Service is provided "AS IS" and "AS AVAILABLE" without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, non-infringement, uninterrupted operation, error-free performance or achievement of any outcomes (reach, views, followers, etc.). Use of the Service is at your own risk.

11. Limitation of Liability

To the maximum extent permitted by applicable law, Individual Entrepreneur Davit Poghosyan and its affiliates shall not be liable for indirect, incidental, punitive or consequential damages (including lost profits, data or goodwill) arising from use of the Service. The Operator's aggregate liability shall not exceed the amount paid by you for the Service during the 12 months preceding the event giving rise to the claim.

12. Indemnification

You agree to indemnify and hold the Operator harmless from third-party claims arising out of (a) your use of the Service, (b) your breach of the Agreement, or (c) your violation of third-party rights or applicable law.

13. Governing Law and Disputes

This Agreement is governed by the laws of Republic of Armenia. Any dispute arising under or in connection with this Agreement shall be resolved by the courts of the City of Yerevan in accordance with applicable procedural law. This does not deprive consumers of the right to bring claims in their jurisdiction of residence where mandatory law so provides.

14. Changes

We may update the Agreement by posting the revised version on the website. Changes take effect upon posting unless stated otherwise. Continued use of the Service after an update constitutes acceptance.

15. Assignment

We may assign our rights and obligations in connection with a reorganisation, sale of business or assets. You may not assign your rights without our prior written consent.

16. Force Majeure

The Operator is not liable for delays or failures caused by events beyond reasonable control: natural disasters, war, strikes, internet infrastructure outages, actions of governmental authorities.

17. Miscellaneous

If any provision is held invalid, the remaining provisions remain in effect. A waiver in one instance is not a waiver of future enforcement. Headings are for convenience only. In case of conflict between the Russian and English versions, the Russian version prevails.

18. Electronic Signature

By clicking "Sign up", "Log in", "Pay", "Subscribe" or similar buttons, you accept this Agreement and the Ancillary Policies — such actions have the same effect as a handwritten signature.

19. Contact

For any questions regarding this Agreement, contact support@architention.com.

Operator: Individual Entrepreneur Davit Poghosyan, Republic of Armenia, Yerevan, Erebuni district, V. Achemyan str. 64, apt./office 0005.